AuMake will host its first trade show connecting 100 leading Australian and New Zealand brands directly with Chinese tourists and daigous, personal shoppers who buy and ship products on behalf of friends, family and other clients.
The event will take place at Sydney’s Shangri-La Grand Ball Room from 10am to 5pm on Saturday, December 8, 2018, and is expected to draw over 2000 influential Chinese tourists and daigou attendees.
Participating brands include Jurlique, Swisse, Blackmores, Nature’s Way, OPI and others.
Chinese media will be covering the trade show, with 20 high profile daigou key opinion leaders (KOLs) livestreaming the event back to their customers in China.
This is the latest initiative from AuMake, which floated on the ASX last year. Since then, the company, which caters to the rise of daigou shoppers in Australia and New Zealand, has acquired Kiwi Buy, bringing its total store network in Sydney to 13.
AuMake more than doubled sales in FY18 to $21.4 million and nearly tripled gross profit to $3.1 million, with
AuMake-owned brands reaching $920,000 in the year.
The company said this momentum has continued into FY19 and is anticipating total operational breakeven during the 2019 financial year.
Besides the revenue and branding benefits from the trade show, AuMake said the event consolidates its position within the Chinese tourist market and forms a key part of its overall strategic plan to capitalise on this important and growing customer segment.
According to a Nielsen 2017 outbound tourism report, Australia is one of the top 10 destinations for Chinese travellers. Tourists spend on average over $3500 during their stay, with 25 per cent of this on shopping predominantly for skin care, local products and gifts.