In the context of converging technology, mapping and big data and a growing demand for fast access to insights, physical network strategy and network planning practices are rapidly evolving.

Since 2016, network planning consultancy GapMaps has re-envisioned the way businesses access and apply data to make informed business decisions about existing and  planned sites.

GapMaps provide a mapping interface that transforms demographic, government and industry data into a series of meaningful ‘layers’ that subscribers access to build network planning maps. A range of unique datasets is combined with a simple-to-use platform, making it easy for anyone to instantly access data in a relevant and applicable way.

Brad Jacobs, director and network manager of The Coffee Club New Zealand, believes the availability of these on-demand insights, which were previously achieved via expensive consulting reports or in-house analytics teams, has had a big impact on business.

“The ability to scrutinise detailed site catchment features including demographic, socioeconomic, residential, business and worker populations as well as traffic volume information and competitor presence, all in one place, is really valuable,” Jacobs said.

Franchise businesses such as The Coffee Club are using GapMaps to create, manage and develop their franchise areas, recruit franchisees and support ongoing territory management and performance.

An understanding of catchment areas and customer demographics aids network decisions, but it also holds benefit for the marketing team.

“Having the whole team – support office, the franchisee and in store teams – on the same page is key to planning our media and advertising efforts.  The analysis GapMaps provides is really helpful where we otherwise may have had misconceptions of who the local customer is,” Jacobs said.

GapMaps is well established in New Zealand, and works with many clients across sectors including large format retail, quick service retail, childcare, health and fitness, property development, retail fuel, equipment hire, self storage and pharmaceutical and tyre wholesaling.

Capability is driven by client needs and key features include network and territory planning, shopping centre insights, demographic reports, drive time analysis, GPS-based mobile device data, customer mapping, competitor data and traffic data.

Visit www.gapmaps.com to learn more or call Alex Wardle, general manager New Zealand on +64 21 2454719 for a free demonstration of the platform.