Black Friday, Cyber Monday – the retail atomic bomb

As retailers, every year we prepare (and brace ourselves) for Black Friday and Cyber Monday in November. However, we’re not just planning and bracing for the two days where conversion rates explode and consumer spending goes into meltdown. Instead, because of the insatiable consumer demand and retail participation in both events, we are now dealing with a period of around ten days that include sneak peak’s, VIP access, final sale, absolute final sale days and any other creative way that allo

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