All it takes is enhanced basics to win

Thanks in no small part to our obsession with technology, retail has become un-necessarily over-complicated and confused in an era when adoption of technology promised the opposite. As a result the vast majority of retail has lost the plot as it tilts at windmills that don’t exist and invests in mirages that don’t deliver customer or profit gains. Yet if you look at the few stand out performers in contemporary retail and examine what they do that makes them better, you come back to o

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