Cosmetics brand, Mecca Maxima, will open its first Auckland store in the first week of August.

The 263sqm beauty emporium will stock over 50 global brands in makeup, skin, hair and fragrance categories. It will have 12 stations for makeup applications and skin consultations.

After first launching in Christchurch then Wellington, the Auckland store will be the first of many to open in the region.

“New Zealand, you have embraced us with open arms,” said Jo Horgan, Mecca founder. “I have been nothing but humbled by your response to Mecca Maxima and I am very much looking forward to opening more of our stores in this beautiful part of the world and delivering more of our inimitable beauty experiences to you.”

Mecca Maxima Auckland is the sixth in New Zealand’s Mecca store network of Cosmetica and Maxima beauty destinations, with the company planning on significantly expanding its footprint over the coming years.