Online retail spending up in February

e-commerce-online-shopping-tablet-mobile-ipad-300x223Total online retail spending by New Zealanders in February was up 14 per cent compared to the previous February, according to the latest BNZ and Marketview monthly report.

According to the report, this can be considered a solid performance, especially when considering that last year was a leap year. An extra days shopping in February can boost the month’s spending by more than three per cent, depending on factors such as the day of the week the extra day falls on.

Purchases from offshore online retailers in February were up 16 per cent on February 2016.

Key trends were similar to January, with clothing and computer stores again responsible for approximately half of the year-on-year increase. Pharmacy and Cosmetic purchases from offshore sites also saw strong growth, up more than 40 per cent.


Spending at local online retailers was up 12 per cent on February last year, significantly stronger than the year-on-year growth rate at bricks and mortar stores (approximately 0.1 per cent). Food categories were responsible for over 40 per cent of the increase in online purchases at local merchants since last February.

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