Fashion house Calvin Klein rebranding

CK-Calvin-KleinFashion house Calvin Klein, a wholly owned subsidiary of PVH, plans to rebrand its men’s and women’s contemporary apparel and accessories business.

It is changing from Calvin Klein Platinum to CK Calvin Klein, with a global roll-out of the new branding to start this month.

In Asia and Japan, in coordination with licensing partners Club21 and Onward Kashiyama respectively, the CK Calvin Klein rebranding will be introduced with this year’s spring season. Freestanding stores opening this year in Asia will feature the new branding, while existing stores will be transitioned on a rolling basis.

Founded in the US in 1968 by Calvin Klein and his business partner Barry Schwartz, the company had global retail sales exceeding US$8 billion in 2015 with distribution in more than 110 countries. Calvin Klein employs more than 10,000 people globally, and was acquired by PVH in 2003.

With a history of more than 130 years, PVH is an apparel company with a presence in more than 40 countries and more than $8 billion in revenues. As well as Calvin Klein it owns the Arrow, Izod, Olga, Speedo, Tommy Hilfiger, Van Heusen and Warner’s brands.

The story first appeared on sister site Inside Retail Asia.

 

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