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Retail is about people

By Daniel McMahon, head of ThoughtWorks retail Asia Pacific. Having attended the NRF Big Show for many years now, the thing that always strikes me about these conferences – is how much technology is pushed by solution providers as the path to retailing nirvana. In reality, at worst it is a shortcut to rolling out undifferentiated business process, and at best it is an extraordinary amplifier for a brand promise built on differentiated product and experience. What a wide range of poten