Shoppers across Australia and New Zealand are expected to spend AUD$10.7 billion in online purchases over the Christmas period, representing 12 per cent year on year, according to research from software multinational, Adobe.
In a report based on holiday predictions in the Asia Pacific region, Adobe pinpointed December 13 as a focal point for consumer spending.
According to Adobe’s data, on this day ANZ shoppers will spend AUD$236 million online, a 60 per cent increase on a typical day’s spending for the Christmas period, amounting to AUD$9.50 spent per internet user across both countries.
The software firm said there are several factors contributing to this rise in digital sales, with an increase in comfort levels around purchasing and browsing on mobile devices playing a significant role.
“This data speaks plainly – the future of Christmas shopping is online, and it’s increasingly mobile,” said Chris Skelton, MD for Adobe ANZ. “In fact, in Australia and New Zealand, retail is one of the leading sectors for smartphone traffic and one of the fastest growing sectors for average mobile conversion year-on-year growth.”
