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Creating emotion from flat-pack furniture

Take up one idea. Make that one idea your life – think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.– Swami Vivekananda When we assist a client in building a ‘fitter’ retail ecosystem, we continue to focus a lot of our attention on the physical expressions of a brand. While all components of an ecosystem, contribute to the overall success (or