Targeting the omnichannel shopper

The increasing amount of online traffic coming from mobile devices has changed retailers’ approach to retail marketing. A successful retail strategy now needs to reach that most important customer – the omnichannel shopper. Over the last five years the percentage of online traffic coming from mobile devices has been creeping up. It was around 10 per cent back in 2010. In 2014 and 2015, this number increased from 30 to 40 per cent. Today, most of our clients are looking at roughly 5

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