The newly fitted-out work space with adjoining offices, dubbed ‘DLAB’, is designed to attract a dynamic range of entrepreneurs from food science to digital technology.
“The centre will allow start-ups to use our facilities while being exposed to our commercial culture and how we bring innovation to life,” Domino’s CEO, Don Meij, said. “Vice-versa, we are exposed to that enthusiastic, paranoid, dynamic culture of start-ups that we’d love to bounce off. It is a way for us to speed up our innovation and to do more.”
Digital innovation is a major driver behind Domino’s success. Innovations such as GPS driving tracking and SMS ordering have lifted Domino’s into a market-leading position in recent years.
Meij said more than 65 per cent of Domino’s sales last week came from digital devices, most of which were made from mobile phones.
“We have more than 60 digital projects that have already been built or are under construction this financial year,” he said. “We are a digital business.”
The Queensland government is showing support for Domino’s initiative, with Premier Annastacia Palaszczuk and Innovation Minister Leeanne Enoch officially launching DLAB earlier today.
“No longer does Domino’s just move pizzas,”Palaszczuk said. “They move industries into the digital age. It’s fascinating, globally scaleable work done from Brisbane, Queensland not Brisbane, California. I welcome Don’s and Domino’s commitment to innovation and the establishment of DLAB as a Queensland-based hub for start-ups, entrepreneurs and thinkers.”