Jewellery on a man elicits various responses from appreciation to  abhorrence.

I Love Ugly has tried its best to rework an accessory that makes a lot of males a little uneasy and turn it into something the more dubious could potentially see themselves wearing.

Its debut collection features three rings that are made from a cast and hand finished by Meadowlark.

“The handcrafted finish of each piece means each ring is unique as a result of the distressed finish of the jewellery,” says an I Love Ugly spokesperson.

“Each of the three rings, made from oxidised silver, comes with a hand­ engraved quote on the inside.”

The triangle logo ring is available in 18K gold and retails for US$2,110. The oxidised silver ring retails for between US$255 and US$335.

The collection is available online at www.iloveugly.com and in the I Love Ugly New Zealand, Los Angeles, Sydney, and Melbourne flagship stores from December 3.