Warehouse Mobile, The Warehouse’s new mobile brand, has launched in stores across the country today, offering New Zealand’s lowest standard prepay rates.
Kiwis now have access to a simpler and more flexible prepaid option so they can get the most out of their credit: for a minimum $10 top up every 31 days, customers receive two cents texts, four cents per minute talk time to any NZ network and 6 cents per MB of data.
CEO of The Warehouse, Simon Turner, says prepay customers want rates that are not complicated and are flexible so they can use more of what they need.
“With Warehouse Mobile, New Zealanders won’t be restricted by allocations, nor will they have to spend more than they need to on bundles and extras. For example, if a customer only wants to make calls this month, then they can top up $10 and get up to 250 minutes calling time without having to pay for the text and data they don’t want to use,” he said.
Warehouse Mobile aims to meet the needs of the two-thirds of New Zealanders who use prepay mobile services, specifically targeting those paying standard rates.
“We know that those customers want value, flexibility, an easy to understand offering, and of course 97 per cent coverage and all necessary NZ-based customer support, so we think Warehouse Mobile’s two cents text, four cents talk and six cents data offer will be a great option for them,” said Turner.
“Prepay is already part of our core business – we’re the number one channel in that part of the mobile industry, plus we have fantastic footfall from which to grow our market share further.
“Globally, retailers have been making a move into mobile for some time now and like them we’re always looking for ways to offer great value to customers and promote customer choice and competition.”
Warehouse Mobile’s number range is 0284 and numbers can be ported from other providers. SIMs and handsets are available from all The Warehouse stores, and top ups will be available at normal outlets such as petrol stations and dairies.
The Warehouse Group has established Warehouse Mobile as a mobile virtual network operator (MVNO) and has partnered with 2degrees who will provide technical expertise and infrastructure.
Warehouse Mobile’s new “squbble” (square bubble) logo was designed by The Warehouse’s in-house creative team and reflects the mobile brand’s positioning as an essential product that is available to customers at a bargain price.
While many colour palettes were explored throughout the design process, the core colour of Warehouse red was selected given its integral role in the brand’s personality as well as three accent colours that add freshness and vibrancy to the overall design. Finally, the three stylised connection icons represent the three proposition attributes of value, simplicity and flexibility; calls, text and data; and two cents, four cents and six cents.
