My Food Bag partners with MasterChef

my food bagOne of New Zealand’s winning master chefs is re-establishing her association with the popular TV cooking programme that went a long way to building her career.

With the news that My Food Bag is becoming an official partner of TV3’s MasterChef NZ, the circle has been closed for the food brand’s dietitian and head chef, Nadia Lim.

Lim was a MasterChef NZ winner in 2011 and has gone on to become a leading light in My Food Bag, a food book author, columnist and TV show host in Asia.

My Food Bag is a successful home delivery service where customers who order online receive food bags containing the ingredients and recipes for a week’s simple and healthy main meals.

Group CEO, Cecilia Robinson, says the partnership with the TV3 program is “a real coming of age for the company”.

“This association with TV3’s MasterChef NZ is a natural fit for My Food Bag which, like the television programme, has a huge influence on what Kiwis are cooking and eating,” she says.

“We are determined to celebrate the partnership with our full commitment to the series – it’s a sponsorship space that is typically reserved for the big supermarket chains and an opportunity we very much prize.”

My Food Bag is supplying the food ingredients for all episodes of TV3’s MasterChef NZ.

Launched in March 2013, My Food bag initially served only the greater Auckland area but its rapid growth has seen the service expand nationally, with 20,000 current subscribers in six NZ centres and Australia.


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