Auckland-based vegan food company, Angel Food, is launching an equity crowdfunding campaign today.

Angel Food is looking to raise a minimum of $75,000 and maximum of $150,000 or between 10.3 per cent and 18.8 per cent of the company. The shares are ordinary voting shares at $65 each and the minimum investment is $650.

“PledgeMe’s equity crowdfunding makes total sense for Angel Food because we have a crowd of people who passionately believe in us and our products,” Angel Food CEO, Alice Shopland, said.

“Plant-based diets are the way of the future because animal agriculture is so resource-intensive and so environmentally damaging.

“Food allergies are also increasing sharply, and dairy is one of the most common. Dairy-free milks are easily found all over New Zealand, but dairy-free cheese alternatives are a new category — we’re right at the forefront.”

Shopland said the money will be used to expand the company and the range of products it sells.

“After the raise, we will concentrate on product development, marketing, and expanding our team to support our ambitious growth plans,” she added.

“We want Angel Food to be the most recognised vegan brand in Australasia, and to be available in European and Asian markets.”

PledgeMe CEO Anna Guenther said Angel Food has an awesome crowd of customers who are hungry to invest.

“In late 2013, Angel Food successfully project crowdfunded on PledgeMe to launch its line of vegan meringues. Not only was this a delicious campaign, but it showed that Angel Food’s crowd are willing and able to get behind it.

“PledgeMe provides a great pathway for companies to go out to their crowd and build up support. We’re really happy Angel Food has taken the next step and look forward to other companies launching equity campaigns soon.”

Angel Food’s campaign will be live from 19:00 on Tuesday.