Building the pre and post purchase customer experience

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty.” – Nirmalya Kumar “Designing these new shopping experiences is not just about immediate sales, but about creating opportunities to facilitate impulse purchases, up sell, and cross sell.The challenge is in constructing an insightful, customer seamless shopping experience that integrates

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