Seed sets the date

seed chadstone 2Australian children and womenswear brand, Seed Heritage, has confirmed the location of its first New Zealand store.

Seed Heritage will open at 100 Ponsonby Rd, Ponsonby, in Auckland on April 1.

The store will be located in the Ponsonby 100 retail precinct, which also houses Bed Bath n Table, Civic Video, Marilyn Seyb, Maison de Decor, and Anytime Fitness.

Five Seed Heritage flagship stores will open on the North Island in 2015, including the Ponsonby store.

The first Seed Teen store opened in Armadale, Melbourne, in 2013, following a 2012 launch and caters for girls aged 12-16.

The Seed brand is well known for its beautifully designed stores, and NZ stores are expected to carry Seed’s latest design and fitout concept, first launched at Indooroopilly in Brisbane last year.

Seed Heritage is owned by Peter Lew, son of Australian retail magnate, Solomon Lew, and his Brandbank business, which operates Seed Heritage, French Connection, and Thurley stores in Australia.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.