Cost polaristion

“By 2015 the middle class will have disappeared in most developed countries taking mid-price retailers with them. Hence most consumer markets are already polarising between economy and premium sectors (low price versus luxury). However, customers can happily live in both segments buying $15 t-shirts one minute and $500 jeans the next”. So says Richard Watson from What’s Next. What’s Next is a trend report published by Watson, who is a futurist author, speaker, and scenario planner. Perha

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