Retail designers, Spaceworks Design Group, was engaged to transform the 145sqm space into more than just a store.
It is now a collaborative workspace where customers can be inspired, with or without a designer by having a design service and interior decorations at their fingertips.
Christy Ormand, retail design manager at Spaceworks Design Group, said the existing space was simply a store selling predominantly paint and wallpaper with limited space for anything else inspirational.
“Our remit was to create a space whereby customers can be enthused about creating their ultimate abode,” Ormand said.
“Instyle by ColourPlus was a spectacular store to transform. Our designers were able to push the boat out and design a retail space which embodies everything we believe in and that is providing the ultimate customer experience.”
The retail fitout is designed so everything for sale is showcased to its full potential and customers can walk through the spaces and feel a connection with the selection of homewares and furnishings.
The wallpaper display is one of its kind in New Zealand and designed to make it easier for shoppers.
Previously, there was nowhere to display wallpapers en masse and Spacework’s solution was to design a unit which presents the wallpapers in all their glory.
Set in 2mx900cm panels (door size), the sliding panels mean staff can present on trend wallpapers in their entirety.
The design of the space freed up an entire wall in which fabric samples are now displayed.
Normally tucked away in mid-floor display units, the fabrics have also been exhibited in a display unit, so that a wide range of materials can be shown by stacking them on tracks, similar to a drawer, system making them easily accessible and simple to visualise.
Homewares and giftware are dotted throughout the store so customers can imagine an entire room and or purchase one or two items or the entire range.
To empower a collaborative design process, Spaceworks built an oversized work bench in the centre of the store, allowing customers to pull together fabrics, colours, and designs, spread out, and visualise.
Other smaller breakout areas are dotted throughout the store to allow customers and talented designers to visualise designs.