The key to superior customer service

The customer is now asserting control of the shopping process and they now have virtually unlimited choices of what and where to buy through an expanding list of channels and devices. Over the last few years, digital marketing has been undergoing rapid advancements at stomach-churning speed and marketing teams can no-longer simply rely on their website for their digital strategy. The number of digital touch points is growing and today’s tech savvy consumers demand information be available at t

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