Trade Me and Tower have signed an agreement to become partners in 2015.

The new partnership is in line with Tower’s strategy to expand its alliance portfolio, and to drive policy through digital platforms, David Hancock, Tower CEO, said.

“We’re very pleased to announce this new partnership. It brings together Tower’s customer service focus and insurance expertise with the strength of Trade Me’s audience,” he said.

Jon Macdonald, Trade Me CEO, said that the team is looking forward to working with the iconic brand, and are looking forward to getting things up and running next year.