Retail NZ has launched #BuyNZXmas, a social media campaign to encourage shoppers to do their Christmas shopping at local stores.

“December’s a massive shopping month, and by shopping at local shops or New Zealand online stores, we can help keep our communities strong, encourage the continued growth of small boutique shops, reduce environmental impact and keep jobs in New Zealand,” Mark Johnston, Retail NZ CEO, said.

If the purchases are NZ made, then that is a bonus he said.

Johnston said that the #BuyNZXmas campaign is to encourage people to shop local, whether it’s over the counter or online.

Buying goods in NZ also ensures that shoppers are covered by the Consumer Guarantees Act, providing peace of mind, Johnston said.

The #BuyNZXmas campaign can be followed on Twitter, Facebook and Instagram.