Homegrown pie franchise, Pie Face, has been placed in voluntary administration, with Jirsch Sutherland appointed as administrators.
Australian Pie Face franchises will continue to trade as normal.
The collapse comes following an announcement in September that Pie Face would be driving an Asian expansion, with 100 stores in South Korea, and 40 in the Philippines, the first expected to open in the first quarter of 2015.
The push into Asia was said to be part of a three pronged growth strategy; Australian domestic franchising, Australian domestic wholesaling, and international expansion, under new MD and former Brumby’s chief, Kevin Waite, who was appointed to the role in June.