Discounting when there is nothing left to the imagination

“It looks like it’s been furnished by discount stores.” – Jackie Kennedy Is it discounting to gain marketshare, customer traffic, sales, unscientific buying methodologies, offset volume, or is it simply that the business model does not have a clearly differentiated value proposition that is easily communicated and clearly understood? This topic of price structure, consumer elasticity to demand, and the age old question of when, where, and how to discount is the subject

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