Spanish jewellery, accessories, and fashion brand, Tous, will open its first Australasian store in Auckland in November.
The Tous flagship store will be in the newly refurbished Tower Building at 45 Queen St, next to the exclusive Customs Street House.
With its range of lavish jewellery and premium leather handbags, Tous will help to establish the lower Queen St shopping strip as a high end shopping destination.
Luxury retailers Prada, Dior, and Swarovski will also join Tous in the Tower Building.
Oscar Santos, Tous Asia Pacific manager, says he is excited about bringing the premium brand to New Zealand.
“We believe that New Zealanders want more choice in the luxury goods market, as currently many are travelling to Australia and Asia for quality designer goods. With all of its jewellery and handbags made 100 per cent in Spain, Tous will provide a point of difference as an affordable luxury brand in the current market.”
Future plans are to expand Tous to Wellington and Christchurch.
Tous has more than 400 stores in 45 countries.