User Image

Tong Van

Tong Van was born and educated in Vietnam and travels around Southeast Asia frequently. A graduate of Ho Chi Minh City Law School majoring in Legal English, Van has been a content writer for several years. With Inside Retail Asia she has researched the Top 50 Innovative Retail Leaders in Hong Kong for three years running and writes news. Her retail interests include fashion, health & beauty and food.

More from Author

Japanese label Descente taps into Southeast Asia’s high-end sportswear industry 

Can the ‘Back to Starbucks’ strategy reverse the company’s fortunes? 

JD Sports’ Andre Loong on the brand’s Southeast Asia playbook

How Preeti Jatia disrupted India’s kidswear sector with Fayon Kids

Temu’s Southeast Asian expansion hits a snag: Understanding Indonesia’s ban

The Ice Cream & Cookie Co’s co-founder Natasha Chiam on Hong Kong debut

The story behind the emerging Vietnamese bag label Ther Gab

Charles & Keith co-founder Keith Wong on the brand’s global expansion 

How Mytheresa’s latest acquisition will shake up the luxury e-commerce landscape

Take the wheel: Behind LVMH’s billion-dollar bet on Formula 1 

Can Nike’s new CEO help the company regain its momentum?

Sink or swim: Singapore’s restaurants in a state of flux

Can Apple reclaim its throne as the top smartphone maker in China?

Adrian Cheng’s resignation marks turning point for New World Development

LA-based Astoud brings Vietnamese fashion labels closer to US customers

Sol de Janeiro: ‘We’re only scratching the surface of what’s to come’

Is on-demand manufacturing the solution for a greener fashion industry?

“We see our consumers as fans”: Mattel talks DTC opportunities in Asia Pacific

Bacha Coffee bets big on global expansion, more new markets to come 

Asia Pacific in focus: Vivaia’s next big move