Richard Taylor

More from Author

The seven phases of Christmas: Are you ready for the holiday shopping season?

A man standing by a self-checkout in a Woolworths supermarket

How to leverage loyalty data like a supermarket giant

graphics of envelopes against a black background

Stop bombarding, start connecting – a retail email intervention

A closeup of a jb hi-fi store sign

JB Hi-Fi’s omnichannel success: How the brand connects online and in-store

Two women sitting at a table looking at a laptop screen

Tag management: The unsung hero of data-driven retail marketing

A closeup of a person's hands on a laptop

Stand-alone vs embedded CDPs: What’s best for retailers in 2025?

A man wearing a blue shirt, sitting at a desk, holding a phone and looking at a laptop smiling.

New year, new goals: Elevating CX and team expertise in 2025

Siblings sitting in front of a Christmas tree wearing Santa hats

Turning holiday insights into year-round success

How to use behavioural data analytics to enhance customer experience

Strategies for thriving in the MarTech evolution

Google puts third-party cookies on hold again: what you need to know

Why contextual targeting is the future of digital advertising

The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Google is (finally) phasing out cookies. Here’s why it matters

What you need to know to be tech-ready for 2024

Why you should be asking customers to activate your offers

It may be time to review your tech stack. Here’s where to start