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Philip Wiggenraad

Phil has 15 years of experience in providing market and consumer intelligence for European and Asian businesses. He has managed research teams in the UK and Hong Kong that have delivered impactful and actionable content through a wide range of outputs including reports, thought leadership and speaking engagements.

From the author

What does Deliveroo’s IPO flop say about the economics of food delivery?

Deliveroo’s lack of profitability in 2020 is quite striking as this was the year that food deliveries surged because of ...

Analysis: Here’s what’s behind Miniso’s digital-focussed future

Miniso has undergone explosive growth, opening more than 4,500 stores in over 80 countries over the last eight years. He...

How iHerb has quietly become a health and beauty e-commerce giant

The e-commerce boom has seen iHerb win over consumers with its eco-friendly, naturals range.

Can new ownership bring Thomas Pink back into the black?

The declining fortunes of Pink represents a cautionary tale of the perils of excessive discounting.

Analysis: How JD Sports has mastered its global ascent

The self-proclaimed “king of trainers" has been on an acquisition spree in recent months, focusing on the US.

How Chinese toy retailer Pop Mart plans to rival Disney

Pop Mart was listed on the Hong Kong Stock exchange in December and was valued at $US 7 billion ahead of its trading deb...
Image of a woman

Why has Adidas set Reebok free? Here’s what went wrong

The original plan was for both brands to fend off the dominance of Nike, but it didn’t quite work out.

Fall from grace: Can Ted Baker make a comeback?

From a sexual assault scandal to a failure to evolve, the former darling of Brit fashion has a long way to go to claw it...

Analysis: Who the FCUK would want to buy French Connection?

The struggling UK brand has been approached by two interested parties.

Here’s why Boohoo and Asos are acquiring collapsed retail brands

Last week’s news that Boohoo acquired failed department store retailer Debenhams for £55 million was quickly followed by...

Behind the success of Japanese retailer Books Kinokuniya

Where many megastores around the world have faltered amid competition from online retailers and ebooks, Books Kinokuniya...

Analysis: Is there a future for Gap in Asia?

As the fast fashion retailer has just announced store closures all around the world, its future in the APAC region is lo...
A group of Nike sneakers

Analysis: How Nike is boosting growth through DTC and digital

In its latest results, the retail giant revealed encouraging signs of recovery from the pandemic. Here's what's driving ...