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Philip Wiggenraad

Phil has 15 years of experience in providing market and consumer intelligence for European and Asian businesses. He has managed research teams in the UK and Hong Kong that have delivered impactful and actionable content through a wide range of outputs including reports, thought leadership and speaking engagements.

From the author

Omnichannel

Behind the success of Japanese retailer Books Kinokuniya

Where many megastores around the world have faltered amid competition from online retailers and ebooks, Books Kinokuniya...
Philip Wiggenraad
Jan 5, 2021
Fashion & accessories

Analysis: Is there a future for Gap in Asia?

As the fast fashion retailer has just announced store closures all around the world, its future in the APAC region is lo...
Philip Wiggenraad
Nov 2, 2020
A group of Nike sneakers
Sports & adventure

Analysis: How Nike is boosting growth through DTC and digital

In its latest results, the retail giant revealed encouraging signs of recovery from the pandemic. Here's what's driving ...
Philip Wiggenraad
Sep 30, 2020