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Dr Jason Pallant

Dr Jason Pallant is a lecturer in Marketing at Swinburne University. He is an applied researcher in the areas of consumer journey and decision making, multi-media, and evolving behaviour. He is currently the pillar leader of Service Innovation for the Customer Experience and Insight (CXI) Research group. His academic research has been published in a variety of outlets including Journal of Interactive Marketing, Journal of Retailing and Consumer Services and the Australasian Journal of Information Systems, and received the ANZMAC Doctoral Colloquium Best Paper award in 2015.

From the author

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Omnichannel

Analysis: Stop forcing your customers to switch channels

Retailers need to focus on making it easy for customers to buy from them, on- or offline.
Supermarkets

Karens and Covid: How shopfloor staff have changed

From dealing with angry customers refusing to wear face masks to managing toilet paper stockpiling, it’s time the indust...