
From the author

How Rihanna’s Fenty has forged authentic influencer partnerships
Brands are evolving influencer partnerships and placing more trust in creators to excite consumers.
Feb 22, 2021

How Wellness became the big buzzword of the pandemic
Influencer marketing is helping brands leverage the growing wellness movement.
Jan 4, 2021

Revealed: What influencer marketing success will look like in 2021
With New Year’s fast approaching, your marketing team has probably already started setting goals for the future.
Nov 27, 2020

Revealed: TikTok lessons from the world’s most viral beauty brands
Getting familiar with TikTok – and taking a few risks with it – can bring a new young audience to your brand.
Sep 24, 2020