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Catherine Kulke

Catherine Kulke is a senior content editor at Tribe Dynamics, a San Francisco-based influencer marketing software company.

From the author

Four out-of-the-box influencer marketing strategies

As businesses have evolved through Covid, so too did influencer marketing. Here is how three cult brands have developed ...

Analysis: How five luxury brands won digital fashion week

It’s been a year of retailers around the globe experimenting with virtual events, with some mixed results. Here are the ...

How Rihanna’s Fenty has forged authentic influencer partnerships

Brands are evolving influencer partnerships and placing more trust in creators to excite consumers.

How Wellness became the big buzzword of the pandemic

Influencer marketing is helping brands leverage the growing wellness movement.

Revealed: What influencer marketing success will look like in 2021

With New Year’s fast approaching, your marketing team has probably already started setting goals for the future.

Revealed: TikTok lessons from the world’s most viral beauty brands

Getting familiar with TikTok – and taking a few risks with it – can bring a new young audience to your brand.