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Bradley Grinlinton

Bradley Grinlinton is head of retail and consumer products at Publicis Sapient.

From the author

Analysis: Here’s why e-commerce profits remain elusive for some brands

Retail companies have been forced to accelerate the development of their digital capabilities at a rate previously unima...

Gen Z: How to satisfy the most dissatisfied customer base

Gen Z is seen to be the hardest generation for retailers to please, consistently scoring lower in satisfaction levels th...

Analysis: Here’s what the future of click-and-collect looks like

With retailers rapidly scaling up click-and-collect offerings during pandemic lockdowns, a fascinating new trend has eme...

Analysis: Should retailers depend on gig workers to deliver?

With recent lockdowns driving exponential growth in online sales, Australia’s last-mile supply chains have been struggli...