Iconic storage brand Tupperware is nearing a return in New Zealand, after a deal with Hag Import Corporation ensured the company’s return to Australia just two years after the brand filed for bankruptcy.

The return will bring a new line of products to New Zealand through distribution partner Hag, which manages homeware brands including Maxwell & Williams, Casa Domani, Krosno and Woll. 

Tupperware left New Zealand in October 2022, two years before its bankruptcy. Its importer at the time, UOL, said the impact of the Covid pandemic was the reason behind its departure. After entering Chapter 11 bankruptcy in 2024, Tupperware’s new owner, Party Products, then decided to focus operations on just eight countries across the Americas and Asia.

“For 60 years, Tupperware has been a fixture in Australian kitchens, and for so many of us, it’s tied to memories of family dinners, school lunches and the unmistakable pop of a perfect seal,” Tupperware Australia and soon-to-be New Zealand distributor’s director of sales and head of product, Daniel Grundmann, said.

“We’re thrilled to bring that legacy back with a range that holds onto everything people loved about the original while being built for the way Australians cook, store and live today.”

In Australia, business has resumed immediately through Tupperware’s website. It comes as the brand celebrates its 60th anniversary.