Lego has signed a multi-year global partnership agreement with Crocs, bringing the two brands together across product development and market activations.

The partnership will begin with the Lego Brick Clog, the first product in a series scheduled to continue from this year onwards. The design features four studs stamped with the Lego brand logo and a brick-inspired outsole.

“The Lego Group and Crocs have come together to celebrate people’s bold and unapologetic creativity,” said Satwik Saraswati, head of licensing and extended line design and partnerships at Lego. “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”

The initial release also includes a Lego Minifigure set packaged with four miniature pairs of Crocs shoes. The Lego Brick Clog will retail at US$149.99 ($252) and will be available globally from February 16.

Following the first launch, additional product releases throughout this year include a licensed Jibbitz charm collection and products for both adults and children. In-store activations in selected markets will also support the collaboration.

Carly Gomez, CMO of Crocs, highlighted the shared values between the two brands. “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit,” she said. “We are both brands that pride ourselves in being built differently, in celebrating self-expression and in fueling creativity.”

Later this spring, Lego and Crocs will introduce a second product drop as part of the partnership.

The partnership follows earlier reporting on Lego’s product and technology initiatives.