Appliances Online launches into New Zealand

Appliances Online employee
Winning Group has Appliances Online in New Zealand. (Source: Appliances Online)

Winning Group has expanded its retail presence in New Zealand with the launch of Appliances Online.

The e-commerce store will provide Kiwis with products from global brands including Fisher & Paykel, Miele, Bosch, Haier, Panasonic and Beko. It will also offer free next-day delivery, free removal and recycling of old products, 24/7 customer support and a price-match guarantee.

The business will start servicing customers in Auckland, Hamilton, Whangarei, Tauranga, Taupo and Rotorua through its Auckland distribution centre before expanding its delivery network nationwide. 

The launch comes after the group’s New Zealand business entities experienced significant growth last year, with online retailer Andoo growing 51 per cent and logistics division Winning Services increasing 58 per cent.

Appliances Online has been operating in Australia for 20 years. The company recorded a 11 per cent sales growth in November and December, driven by “record-breaking” Black Friday, Cyber Monday, and Boxing Day sales. 

“I am confident that, with our award-winning ‘Legendary Service’, we will continue to innovate the shopping experience and establish a new benchmark for online shopping in New Zealand – we are here to keep Kiwi’s homes going when they need it the most”, said John Winning, CEO of Winning Group and founder of Appliances Online.

Winning Group began operating in New Zealand in July 2021 with the opening of its 6300sqm Winning Services Auckland Distribution Centre. The group launched Andoo in April 2022.

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