Why slowing down in stores can drive big sales: The science behind dwell time

A man trying on a pair of pink headphones in an Apple store
Speed. Efficiency. Instant gratification. These are the buzzwords of our age, even as we sit in traffic jabbing our phones to order oat milk flat whites we barely have time to drink.  Everything is about getting things done faster. It’s the reason your local supermarket is now one giant self-checkout dystopia and why even the idea of browsing feels as old-fashioned as sending a telegram. But here’s a wild thought: What if, just maybe, slowing down is the secret to spending more? Not spe

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