Why TBH Skincare’s Rachael Wilde is cutting the price of popular Rebound serum

TBH Skincare co-founder Rachael Wilde smiling and wearing a green blazer
Australian brand TBH Skincare has put its money where its mouth is at a time when other businesses are raising their prices by cutting the price of its popular Rebound serum by $10. The move remains true to the brand’s mission – to be and remain accessible – and was achieved by optimising business operations in three main areas. The brand’s co-founder and CMO Rachael Wilde shared the price cut on TikTok, citing the ability to make and distribute its products more efficiently through scal

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