‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

There are very few players in the retail scene who can do what Linda Li has done. Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas.  In a discussion with Inside Retail, the executive said she was thrilled to take on the challenge of wearing different hats throughout her histo

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