How Axel Arigato designs its stores to be like art galleries and raves

Even aside from its unique name, which has an intriguing backstory, Axel Arigato is a unique player on the retail scene. As co-founders Albin Johansson and Max Svardh explained it, the name derives from their gratitude towards their minimalist, open-minded Swedish origins and the Japanese pursuit of perfection in the smallest details. Together, the name “Axel Arigato” is meant to symbolise a mythical figure that will live long after the founders are gone.  Starting with a single sneaker lau

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