Miniso’s giant Indonesian flagship reveals true scope of its global ambitions

Founded in 2013, Chinese lifestyle brand Miniso unveiled its largest flagship store yet in Jakarta, Indonesia, last month – and promptly set a new global single-day sales record of over US$166,000.  The store, located in Jakarta’s Central Park Mall, boasts nearly 3000sqm and was under construction for nearly 10 months. It features a design concept of Dream Castle Park and offers eight product categories with three IP zones: Harry Potter, Sanrio, and Disney.   “Indonesia, as the

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