How Sephora’s new stores bridge the gap between online and in-person retail

After unveiling its renovated Melbourne Central store earlier this month, French beauty giant Sephora is now gearing up to open the doors to its new store in Sydney’s Westfield Miranda shopping centre. With the reopening of Sephora’s Melbourne Central store came the launch of its first beauty classroom, a space dedicated to hosting masterclasses with its exclusive brands – as well as the launch of Skincredible, its innovative app developed in collaboration with dermatologists to offer pers

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