Wallace Cotton has opened a store at Remarkables Park in Queenstown.

The bedding, sleepwear and homewares retailer was drawn to Queensland due to its popularity among local and international tourists.

“Despite the challenges facing the retail sector, this expansion represents a significant milestone for us,” said Damian Dobb, Wallace Cotton GM.

“Queenstown enjoys tourists from all over the world, and we are ready to take our product to every corner.”

The store features collections that are designed in-house and produced in small batches to lessen environmental impact.

Its interior features aesthetic elements that blend into the area’s natural landscape.