Me Today witnessed sales of over $5.3 million in China, after influencer Liu Yuan Yuan introduced the Kiwi health and skincare brand into the Chinese market.

Liu and her team broadcasted live on streaming app Duoyin for 10.5 hours over two days, drawing more than 2.8 million viewers.

The first day of the livestream pushed Me Today products to lead the live stream selling ranking and supplement category live stream selling ranking on the platform.

“Her engagement and connection with the brand coupled with her ability to deliver results has been fantastic and given us a really strong opportunity to educate and engage with Chinese audiences,” said Micheal Kerr, Me Today founder.

Me Today said it has signed a full suite of commercial agreements with a large Chinese sports nutrition company to include the Kiwi brand in its portfolio.