China’s luxury goods fatigue: What should retailers know?

Chinese customers are increasingly choosing more discreet luxury goods as a decrease in local demand has dampened middle-class confidence, leading to a “luxury shame” behaviour, as reported by the latest Luxury Goods Worldwide Market Study by Bain & Company and Altagamma. The report also suggests that the resurgence of outbound tourism has put pressure on the Chinese market. The shift in luxury preference  Federica Levato, senior partner and EMEA leader of fashion

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