When waste becomes art: Behind Casetify’s global activations

Consumer tech brand Casetify chose Earth Day in April to highlight the potential for repurposing waste in the brand’s most ambitious multi-market promotion yet. The Hong Kong-founded retailer launched an array of global activations spanning New York City, Seoul, Qinhuangdao, Sydney, and Bangkok, marking its highest number of simultaneous international installations yet.  In tandem with celebrating creativity, Casetify is also actively educating consumers on the importance of recycling, sp

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