“Our mission is to make retail fair”: Wolf & Badger CEO George Graham

The UK-based online platform for independent and ethical brands Wolf & Badger opened its first bricks-and-mortar location in London in 2010, before adding stores in New York in 2017 and Los Angeles in 2022. Today, the US is its largest market. Here, we speak with Wolf & Badger co-founder and CEO George Graham about his plans to continue driving global retail growth. Inside Retail: Prior to launching Wolf & Badger, briefly describe your work background and your inspiration for enterin

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