Why luggage brand July hired a luxury expert to pursue more premium positioning

Australian luggage brand July has confirmed the appointment of luxury marketing professional Alex Anton as its vice president of brand, a newly created role that underscores the retailer’s ambition to become a globally recognised name in the travel space. Anton brings with him several years of experience in the luxury sector, including stints with the French multinational LVMH and Chalhoub Group, a privately held luxury goods retailer and distributor, headquartered in the UAE.  In 2012, h

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