PetDirect has received a substantial investment from Pencarrow Private Equity, paving the way for the pet retailer to be a leading brand in New Zealand.

The investment is earmarked for the company’s online platform and expansion into physical retail with a network of stores planned.

“We’re thrilled to announce that Pencarrow’s investment will accelerate our ambition of becoming New Zealand’s leading pet retailer, setting a benchmark for excellence,” said PetDirect CEO David Anderson.

“Our goal is to craft an unmatched experience by providing a carefully curated selection of products, expert guidance, and unparalleled service.”

PetDirect has two warehouses covering 4400sqm in Christchurch and Auckland.

“We’re confident this investment will help expedite PetDirect’s expansion and support the exciting plans Dave and the team have for the business,” said Pencarrow managing partner Jonathan Goldstone.