The Grocery Commission has launched a digital tool allowing users to anonymously report concerns or misconduct in the supermarket industry.

The ‘whistleblower’ tool uses the WhistleB system that incorporates data security and privacy, as well as encrypts the data and information provided.

The commission is interested in hearing information from suppliers, major supermarkets, new and expanding retailers, or any other stakeholders, and any concerns they have about trading behaviour. The information can include possible breaches of the Competition Act, threatening behaviour against other parties, and instances where major supermarkets use their power unfairly.

According to grocery commissioner Pierre van Heerden, the channel allows people to remain anonymous, removing any risk of retaliation.

“We’re aware of situations where players in the grocery sector, such as suppliers, may believe they are being mistreated by a major supermarket, but are concerned about being disadvantaged if they share information with the commission – they can now do this easily and without fear,” said van Heerden.

“This is a sector that touches every New Zealander, so it’s crucial that in conjunction with the obligations on the regulated supermarkets, we are aware of and can act on all potential issues for the long-term benefit of Kiwi consumers.”

The anonymous reporting tool can be accessed via the commission’s Make a Complaint page.