Helena heads off: H&M names new CEO

Fast fashion label H&M has named Daniel Ervér as its new president and CEO as Helena Helmersson departs the group. 

The appointment takes effect immediately. Ervér will continue to be operationally responsible for H&M as no successor to him has been appointed. 

The 42-year-old executive has served at H&M Group for 18 years and most recently held the head of H&M. Ervér started as a summer trainee in 2005 and became a controller the following year. Since then, Ervér has been responsible for merchandising at H&M in Germany and the US, country manager for H&M Sweden, purchasing manager for H&M and responsible for H&M women and men. 

“Daniel is a competent, experienced and respected leader and has the qualities needed to continue to develop the H&M Group,” said Karl-Johan Persson, chair of the H&M Group.

Joining the group in 1997, Helmersson has been overseeing the group’s operations as CEO since 2020. 

“Helena is an appreciated leader that has decisively and effectively led and navigated the H&M group through a time largely marked by pandemic, geopolitical and macro-economic challenges,” said Persson. 

“During this time, we have gradually taken clear steps towards our long-term goals. The H&M group is in a strong position, with a positive profitability trend and good conditions to make further improvements this year.” 

Further reading: H&M names Anna Baldwin as its new ANZ country manager

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